A lot of people have been asking us how we obtained the data for our Patient Education and Fertility Website study. This is an excellent question. We utilized five different website analytic programs that can be easily accessed on the Internet free of cost. We only included those fertility websites in our study that were listed on all five of these analytic sites. While some of the sites reported slightly different statistics regarding overall traffic, the numbers were not that far off so we used the highest number reported. Since each analytic site had different strengths in terms of data collected, we also were able to gather data about daily visitors, time on site, return visitors, bounce rates, page views, rankings, comparisons with other similar sites, Google advertising spending, and demographics. Once we compiled all of these data into one data base, we combined, compared and cross-tabulated all the statistics in order to identify strengths, weaknesses, gaps, and trends.
From what other research focusing on website performance tells us, these numbers are probably somewhat under-reported. Still, the overall trends remain. The site with the lowest traffic still has the lowest traffic. The best performers are still the best performers. Fertility website visitors are still a very diverse group. And we are still not reaching nearly enough of those 7.3 million women and their partners who experience infertility.
Overall, this preliminary study tells us that our previous assumptions about fertility websites and the people who visit these sites are not very accurate. We need to use actual hard data (not just assumptions based on what we “think” fertility patients think, want, or need) to drive our decisions. My Fertility Plan’s goals are to increase fertility patients’ access to helpful information on the Internet and assist fertility clinics, businesses, and organizations in leveraging their resources in order to obtain more consumers and be more successful in their endeavors.
For more specific information about this study, how it was conducted, and how you can best utilize these data for your benefit, please contact My Fertility Plan at 877-509-PLAN or info@myfertilityplan.com. You can't really afford not to!
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